Missy Elliott has been making before its time music for over 20 years, she stands as a formidable figure within the rap industry. Throughout the years, Elliott has has undoubtedly changed both the visual and musical landscape of music. This examines the consequences of being a woman in the hip-hop industry through an objectification lens posed by society, Missy Elliott has been able to use her sexuality to dominate the music industry. In particular, Missy Elliott exudes power through her music and personality that attempts to overthrow the patriarchy and promote female empowerment (White, 2013). Missy’s conscious understanding of the objectification of black women in hip hop allowed her to chose a unique way of branding herself and rising to the top of the music game, while also being considered a feminist pillar in the music industry.