Gospel has become a well known commercialized genre. It became popular following Jubilee Quartets and R&B as well as a result of the Great Migration, in which musical genres spread from the south to the north. The 1940s to the 1950s was considered the golden age of gospel. During this time period, “hard gospel” became popular, which consists of shouting, and has shaped the genre into what we know today.
Current gospel has fused with many other genres such as funk, disco, modern R&B and even hip hop.