90s fashion was a transitional time for people especially within black community. This was a time where we were allowed to have creative expression to evolve and we see more colors and styles being created. From artist such as Aaliyah, to TLC to Missy Eliot they pivoted styles and popularized new trends. We first start with oversized clothes, seen on majority of artist during that time oversized t shirts, pants, hoodies and jackets was definitely in season, most popular for this style was Aliyah.
We then transition to paisley and bandana prints. During the 90s we see the style of West Coast vs East Coast began and hip hop music include gangs and repping sets. With this, bandanas were a very popular style specifically red and blue bandanas. As its name suggests, gang culture was central to one of the biggest sub genres of ‘90s hip-hop, gangsta rap. More specifically, ‘90s gang culture was defined by three major inner city gangs who each sported a respective color; the Los Angeles-based Bloods and Crips who wore red and blue, respectively; and the Latin Kings, a latino gang born out of Chicago who sported black and gold as their colors.
When basketball player Michael Jordan partnered up with sportswear brand Nike on a signature Air Jordan sneaker in 1984, the shoe quickly became a national phenomenon. A few years later, Nike spun the series off into its own Air Jordan line, creating possibly the first chapter in sneaker head culture. We now see these popular sneakers around the world in everyday streetwear.