Jubilee quartets have been used by radio stations and popular companies to advertise products over the radio because marketers knew that their message would reach the vast majority of the population so they would sing a jingle about a company’s product. So, when people heard the ad, they were compelled to purchase the product. The commodification of quartets led to radio broadcasting, touring, and a crossover phenomenon.
During the 19th century, negative images also came about in the form of minstrel jubilee quartets. African Americans put on their own minstrel shows in comparison to the whites in black face doing shows. They profited from entertaining just like the white americans. In the twentieth century, the quartet evolved into a sub-genre of gospel music and assisted with the evolution of secular and sacred music.