Shawn Corey Carter was born on December 4th, 1969 in Brooklyn, New York who is professionally known as Jay-Z. He his is a rapper, song writer, producer, entrepreneur and record executive. He is known to be one of the greatest rappers of all time.
Many of the new and upcoming in the Hip-Hop industry look up to the icon, Jay-Z. He now has taken full advantage of his platform to push political and social agendas to benefit the black community. In the song Family-Feud ft his wife, Beyonce, he points out some of the main reasons why the Black community is the way it is today. The music video to Family Feud is moving. Jay-Z actually does not appear until almost 6 minutes in. The intro is hypothetical situation to portray Jay-Z's perspective. In the beginning of the music video there are many key points that are made that are reflections of Jay-Z's mindset. One of the first points that was made was that the black community has a lack of judgement. Meaning, the black community can not determine if something is a good representation for themselves and the community as whole. Which ties into the next point which was that pride destroys. The black community is filled with a lot of selfish mentalities. He believes that the foundation effects everyone and it over powers individual powers. Another point was that the worst of a community does not define the community as a whole. Some have liberties and others do not but it is the job of the community to fix that. Overall, the moral of the story is "Nobody wins when the family feuds." -Jay Z.
The song is just a small look into Jay-Z as an artist and activist. Through a lot of his new music he pushes social and political agendas with emphasis on legacy and generational wealth. As a broad overview, socially he believes in collective efforts for the common good of the black community. Politically, he currently believes that the Trump administration is a good thing because it has brought out the ugly side of America that is forcing people to talk and band together in efforts to create change. Lastly, regarding legacy. He believes that it starts at the bottom. Foundations have to be set and ready for those to come and carry the legacy on. Which is exactly what he is doing now. In Family Feud, he poses questions like, "What's better than one billionaire? 2". In The Story of O.J he asked, "You wanna know what's more important than throwing away money in a strip club? Credit." and "You ever wonder why Jewish people own all the property in America?" Honestly, throughout the entire album he is breaking down all of the cycles and flaws within the black community that he was apart of and conformed to such as the stereotypes of black men and their roles, finances and mindsets on how life goes.
Jay- Z is one of the most influential artists of the 2010s and will continue to make his presence known through the legacy that he has created.