As we move forward into the modern genre of Hip -Hop the commodification of Black music continues. Although it isn’t as blatant, there is still large commodification of the genre. Today  Rap music has become a primary distributor in capitalist production and consumption. Contemporary discourse on rap recognizes rap’s dependence on the dominant culture of capitalist production and consumerism. Corporate control over hip-hop translates to controlling hip-hop’s image and voice through dictating its production, marketing and distribution. The social hierarchy and structure that produced the oppression of black and minorities (the white supremacist capitalist patriarchy) seem to have control over minorities, with white-dominated mainstream media being its primary market and consumer. It is the white supremacist institutes that are profiting off of rap artists as chief controllers.

Secondly, there is an issue of commodifying black rage and violence. This has jeopardized and stereotyped the authentic image of hip-hop culture and the black members affiliated with it. It has been embedded with critical discourse and misconceptions that rap artists and their consumers support materialism, gun violence, and drug abuse.