The Blues contained one of the most emotionally-expressive and creative artists in its time. Originating in the deep-southern roots of the Mississippi Delta post-slavery, the blues gave artists the opportunity to express the many negative outcomes caused by black oppression in America. As well as addressing issues, female artists began integrating emotions that dealt with recurring misogyny and gender norms. As the genre evolved through the 1920s, women, in particular, began to profit off of freely integrating sexual thoughts in their music. This was not a problem, simply an introduction to what most of our current music contains to this day. As many music marketing companies know, as well as support from simple human psychology, sex sells. With this theme, in such socially premature times, the blues also allowed many women to become open about their sexual orientation. Blues artists, such as Bessie Smith, Ma Rainey, and Bessie Jackson created a musical platform that allowed them to fully express their identity in the blues.